Email Marketing Executive
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| Job Type | Careers |
| Area | London, United KingdomManchester, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales JobsStrategy |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - EME |
| Job Views | 1730 |
- Description
- Email Marketing Executive
Job Type: 12 Month FTC
Salary: DOE base salary + extensive package
Location: London OR Manchester + WFH 2 days a week
Consultant: Rosie Whelan
The Organisation/Role:
Our client is a niche firm specialising in the more complex aspects of personal injury and human rights law. Committed to achieving access to justice for all including full, fair compensation by providing first-rate legal advice.They are seeking to hire a Digital Marketing Specialist to focus primarily on servicing the marketing requirements of the Employment department.
Role:
To support and assist in delivering the Group Claims email marketing and communication campaigns, while working with the wider marketing teams as part of a market leading multi-channel client acquisition, conversion, and retention strategy.
Main duties and responsibilities
- Work closely with the Group Claims Marketing team to plan and deliver data driven, client friendly and ‘on brand’ email campaigns
- Produce regular email campaigns for distribution to different client groups in a timely manner
- Produce engaging email content with clear calls to action
- Produce regular reports on email campaign effectiveness
- Regular analysis, review and optimisation of email campaigns, including;
- Segmenting data
- A/B testing
- Open rates
- Click through rates
Other Responsibilities:
- To maintain a flexible approach whilst assisting in implementing group claims campaign plans
- Working collaboratively across wider marketing teams
- Working collaboratively with various Group Claims legal teams
- Any other tasks that might from time to time be required
- Assisting in data management on group claims
Skills & Experience:
Essential:
- Genuine interest to work with a leading claimant law firm, and passionate about providing access to justice to all
- Experience working with email marketing/ CRM systems
- Experience creating engaging email marketing campaigns
- An understanding of customer journey, retention, acquisition, and engagement strategies
- Ability to communicate accurately, clearly, and concisely, in writing and verbally
- Strong understanding of optimisation, testing, reporting, and segmentation
- Excellent attention to detail and strong organisational skills
- Experience of working within a busy environment, both individually and as a team
- Managing multiple projects to tight deadlines
- Experienced building close relationships with senior stakeholders and team members
- Enthusiastic and motivated to expand knowledge and responsibility
- Patient, resilient and flexible
Desirable:
- Educated to degree or equivalent level
- Experience using HubSpot
- Experience in the legal sector, or other professional services
