Global Enterprise Marketing Manager
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| Job Type | Careers |
| Area | London, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales JobsStrategy |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - GMM |
| Job Views | 355 |
- Description
- Global Enterprise Marketing Manager
Job Type: Permanent
Salary: £75,000 - £85,000 + Package
Location: London + WFH 2-3 days
Consultant: Rosie Whelan
The Organisation:
Digital Recruitment Company is currently working with a group which ensures operational resilience for enterprises going through the process of transforming their IT estate for a digital future, as well as the ongoing health of their on-premises, cloud-based or hybrid IT estate. By transforming the mass of raw data on performance, resource usage, and cost, our clients solutions can detect and actively prevent problems and maximise cost efficiency, reassuring enterprises that their IT estates are running effectively. Our client’s people and software serve more than 4500 clients across industry markets. As new disruptors, new technologies, and new regulations continue to shape the marketplace and change the expectations of consumers, our client offers a best-in-class service and is a source of confidence for the always-on enterprise.
The Role:
Our client is seeking an experienced, ambitious and hard-working Enterprise Marketing Manager to join their team in London. You’ll work with the CMO and Global Head of Enterprise Sales to develop a marketing strategy to drive brand awareness, engagement, conversion and retention. You’ll work with colleagues in marketing and sales, as well as external agencies, to execute multi-channel account-based marketing campaigns. You’ll build a team of marketing executives as the marketing function grows. You’ll play a central role in developing a world-class global B2B technology marketing team.
What you’ll do:
- Developing and implementing a marketing strategy to drive brand awareness, engagement and conversion for enterprise accounts
- Planning and executing multi-channel account-based marketing campaigns
- Working with the digital marketing team to align email activity (in Pardot) and paid digital activity (social, programmatic display, search, content syndication) with enterprise marketing campaigns
- Working with a Content Manager to create marketing content across a range of formats to support campaigns, including web, video and print
- Managing marketing events including trade shows, webinars and networking events
- Developing and managing agency relationships
- Reporting on campaign performance
- Working with the product team on new launches
- Working with the Global Head of Enterprise Sales to align sales and marketing activity and provide support as required
Experience:- 5+ years in a high-performing B2B marketing environment (preferably SaaS / software related)
- Leading successful marketing campaigns from concept generation to execution
- Experience with account-based marketing and associated tools
- Broad understanding of the evolving MarTech landscape and how to use data to drive B2B marketing performance and efficiency
- Experience managing junior team members and agencies
- Confident working with senior stakeholders
- Outstanding communicator and creative thinker
