Head of Digital Performance
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| Job Type | Careers |
| Area | London, United KingdomManchester, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales Jobs |
| Salary | £65,000 - £70,000 |
| Start Date | |
| Advertiser | Toby Day |
| Job Ref | HODPRD |
| Job Views | 284 |
- Description
- Head of Digital Performance
Job Type: Permanent
Salary: £65,000 - £70,000
Location: London or Manchester / WFH 2 days a week
Consultant: Toby Day
The Organisation/Role:
Our clients are niche firm specialising in the more complex aspects of personal injury and human rights law. Committed to achieving access to justice for all including full, fair compensation by providing first-rate legal advice.They are seeking to hire a Digital Marketing Specialist to focus primarily on servicing the marketing requirements of the Employment department.
Role:
The Head of Digital will be a key member of the marketing management team with input into direction and strategy, and you will bring extensive SEO, PPC, social and digital marketing knowledge with you. You will work closely with each area to ensure brand and messaging consistency through all digital marketing channels, building key relationships across the business service departments and legal teams.
Main duties and responsibilities
- Develop and execute a digital marketing strategy across legal departments to build market recognition and deliver client pipeline objectives.
- Drive enquiries through digital activity including SEO, PPC, email and social media.
- Building, implementing, and maintaining a consistent and high impact brand strategy, including content style and brand copy guidelines.
- Overall responsibility for reviewing and managing the digital client journey and ensuring the UX is optimised for client enquiry conversion.
- Manage email marketing campaign lifecycle from development to performance, focusing on departmental segmentation, personalisation, and automation, using the firm’s CRM platform, HubSpot.
- Provide on-going digital innovation by being aware of the latest consumer trends, technologies, and platforms.
Management and relationships- Manage a team, setting objectives, direction, and priorities; and ensuring best practice and process are followed to provide a consistent and high-quality standard of service delivery.
- Coach, advise and share information on digital content, communications, and digital marketing services, firm-wide, and encourage a ‘digital first’ approach.
- Build, foster, and manage productive relationships with 3rd party suppliers, including digital agencies and software vendors.
- Design and implement frameworks to monitor and measure the impact of digital marketing initiatives, including planning, executing, and measuring experiments and conversion tests.
- Produce KPI dashboards to track performance and trends on all digital channels, including social media.
- Manage and track marketing budget, spend and ROI.
Person Specification
- Innovative, forward-thinking, and able to shape and develop the firm’s digital efforts to ensure the firm are ahead of the curve and leading the way.
- In-depth marketing experience and a passion for digital technologies; seen as a digital authority both internally and externally.
- Experience of building and implementing brand strategy, including setting content style guides, brand copy guidelines, brand vision and value proposition.
- A focus on digital transformation through service delivery, organisation, and continuously improving the effectiveness and impact of the firm’s marketing efforts.
- Must be data driven and analytical and a keen advocate of reporting and analysis.
- Leadership and relationship management skills
- Managing, guiding and training a digital team to ensure best practices and processes.
- Ensures high quality and consistent service delivery across the whole digital marketing team, with a rigorous approach to managing work schedules, reporting, and managing change.
- A minimum of 3 years’ experience in a senior digital management role working with budgets more than £200,000.
- The ability to develop, implement and manage the overall umbrella digital marketing strategy, and work with the team to develop individual strategies for key digital areas.
- Vastly experienced in running paid campaigns (social and PPC) and website management (SEO and tracking).
- Strong e-mail marketing strategy experience and knowledge of HubSpot.
- A working knowledge of all key elements of the marketing tech stack with recent hands-on experience of building out digital marketing infrastructure, and best practice.
- External agency management experience, including budget spend, tactical activity and ad-hoc agency support.
- Strong knowledge of IT & information governance, including GDPR.
- An understanding of UX/CX.
- Marketing automation experience.
- Knowledge of SRA guidelines for marketing.
- Experience of managing remote teams and maintaining team spirit.
- An understanding of trends and an ability to respond to customers’ wishes.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Toby Day
0203 640 2133
toby@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
