Digital Channel Activation Specialist

Digital Channel Activation Specialist

Job Type: Permanent

Salary: £75,000  + Bonus

Location: Hybrid – London (2- 3 days in office)

Consultant: Mags Rendle

The Company

We are proud to be working with a global asset management firm that is redefining how investors access and engage with financial markets. With over $125 billion in assets under management, they offer one of the most innovative and differentiated ranges of exchange-traded products (ETPs) across equity, commodity, fixed income, currency, cryptocurrency, and alternative strategies.

Their mission is rooted in transparency, accessibility, and performance—empowering investors through cutting-edge digital platforms and data-driven insights. The company fosters a collaborative and agile culture, where experimentation and continuous improvement are at the heart of everything they do.

The Role

We are seeking a proactive and results-driven Digital Channel Activation Specialist to join a high-performing European marketing team. This is a hands-on role focused on activating and optimising paid media campaigns across programmatic, PPC, social, and online video channels.

Reporting into the Director of Digital Marketing, the successful candidate will be responsible for delivering high-impact messages to targeted audiences, driving measurable business outcomes. The ideal candidate will bring deep expertise in digital platforms, a data-informed mindset, and a passion for experimentation and continuous improvement.

Key Responsibilities

Campaign Activation & Execution

• Activate campaign plans across digital channels, ensuring seamless execution across paid platforms and formats.
• Operate and optimise campaigns across Google Ads (Search, Display, Video, Retargeting), DV360, LinkedIn Ads, Meta Ads (Facebook & Instagram), and Reddit Ads.
• Develop and activate both always-on and bespoke paid media initiatives aligned with strategic goals and audience needs.

Audience Segmentation & Targeting

• Create and refine targeted audience segments to improve campaign efficiency and conversion rates.
• Leverage advanced targeting strategies to identify and engage high-value audience segments across multiple regions and languages.

Performance Optimisation

• Drive a structured test-and-learn approach, experimenting with creative, messaging, and targeting strategies.
• Achieve and exceed digital KPIs including CTR, CPA, ROAS, and conversions through ongoing optimisation and best practice application.

Reporting & Stakeholder Enablement

• Deliver clear, actionable performance insights with a focus on transparency and impact.
• Educate internal teams on paid media results and opportunities for growth.
• Confidently implement tracking pixels and campaign tagging to ensure accurate measurement.

Skills & Experience

• Minimum 3 years’ experience managing paid digital campaigns in-house or within an agency.
• Strong hands-on expertise across programmatic, social media, and Google platforms.
• Proficient in Google DV360 and Google Ads (PPC and Display).
• Experience with LinkedIn, Meta, and Reddit Ads.
• Skilled in Google Analytics and campaign tracking implementation.
• Analytical thinker with strong problem-solving skills.
• Adaptable and agile in a fast-paced, evolving environment.
• Excellent verbal and written communication skills in English.
• Experience marketing to both B2B and B2C audiences is beneficial, ideally within Financial Services or related industries.

Why Join?

• Innovation at the Core: Be part of a team that thrives on experimentation and performance marketing.
• Collaborative Environment: Work alongside experts in digital strategy and campaign execution.
• Professional Growth: Develop your skills in a dynamic, data-led marketing environment.
• Impactful Work: Contribute to campaigns that drive real business outcomes across diverse markets.
• Welcoming Culture: Join a team that values continuous learning, transparency, and collaboration.

What Next?

Curious to know more and discuss the opportunity and benefits further? Apply below and Mags Rendle will be in touch to answer all your questions.

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact:

Mags Rendle

0203 640 2133

mags@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com