Performance Marketing Manager - French Speaking
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| Job Type | Careers |
| Area | London, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales JobsStrategy |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - PMF |
| Job Views | 632 |
- Description
- Performance Marketing Manager – French Speaking
Job Type Permanent
Day Rate DOE
Location: London (3 days) & WFH (2 days)
Consultant: Rosie Whelan
The Company
The Digital Recruitment Company are working with an expanding firm which sits at the intersection of generative AI, photography and eCommerce. According to Deloitte, they are one of the UK’s fastest-growing tech startups, and in 2022 the Financial Times ranked them in the Top 5 fastest growing software companies in the whole of Europe.
Founded in 2016, they’ve already built an award-winning app that’s made printing your memories so easy and accessible that anyone can do it. As a result, they receive 20,000 orders every week and are looking to expand their internal teams.
Mission for the role:
To scale and grow customer acquisition across all European markets (France and Germany are the largest European markets). You will use best practice to test and learn new channels, work with the creative team to deliver impactful localised communications to each market, and work with the rest of the performance marketing team to share best practice.
What success looks like in the first 6 months:- Increased customer acquisition across Europe: Successfully optimise existing online channels (Facebook, Instagram, Google) to acquire more customers at or below target CAC
- New channels scaling: Experiment with at least 5 new channels specific to different markets
- Fully localised creative strategy: Collaborate with the creative and retention teams to localise communications and creative across all acquisition touchpoints for key European markets (France, Germany)
- Understanding of local market nuances: Regularly conduct research to both understand our customer and market in each key European region to inform creative, acquisition and retention strategies
Responsibilities:- Work closely with the director of growth to plan and forecast new customer and revenue targets for each European market
- Optimise digital marketing campaigns to achieve target CAC / ROAS
- Develop and manage specific campaigns for each European market
- Grow revenue from all European markets by optimising existing channels and scaling new ones
- Work closely with the retention team to create market specific communications
- Work closely with the creative team to create market specific advertising campaigns
Skills & Experience:- Fluent in French (speak, read and write)
- 3+ years hands-on performance marketing experience across multiple European markets
- Proven success scaling either tech or e-commerce businesses across Europe
- Data driven with creative and strategic mindset
- Wide knowledge of media channels and publishers across Europe
- Ability to work cross-functionally and with creative and product teams
- Nice-to-Have: speaks German and / or another European language
