Digital Marketing Manager
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| Job Type | Careers |
| Area | Work From Home, United Kingdom |
| Sector | Marketing and Sales JobsStrategy |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - DML |
| Job Views | 846 |
- Description
- Marketing Manager – Digital Marketing
Job Type: Permanent
Salary:up to £38,000 + bonus and package
Location:Marlborough 2 days + WFH
Consultant:Rosie Whelan
#loveyourjob
Move your career forward and embark on a career within this innovative growing company. Our clients digital collections and technology platforms enrich the study, research and teaching of primary sources. They partner with libraries, archives and heritage institutions to digitise the world’s historical and cultural knowledge. With our client, customers can discover award-winning archival collections, learn how to use them, or create their own.
The Role:
To implement effective digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. Develop an effective digital marketing programme, partnering with product marketing and marketing operations colleagues to manage digital experiences from inception to execution.
Main Duties:
Responsible for executing impactful digital marketing initiatives to generate leads and increase their brand and product awareness globally. This role will also work cross-functionally to drive website content best practice, SEM, automation optimisation, and sales enablement content development.
Email marketing- Own email marketing best practice. Advise and collaborate with marketing subject matter experts (SMEs) both on the ideation of campaigns, and on the design and content. Test templates, techniques, and messages to optimise campaign performance.
- Work with SMEs to identify segmentation criteria based on persona, market and characteristics. Test, and refine segments for our clients products and services.
- Be the protector of marketing email data. Ensure it’s captured correctly and adheres to company data management policies. Coordinate with Marketing Operations and CRM owners across the business to ensure the accuracy of the database and that marketing tools are effectively integrated.
Marketing automation- Working with the Marketing Operations Manager and SMEs, contribute to the development of an integrated marketing strategy to acquire new customers and retain clients via marketing automation.
- Track lead lifecycle and conversion rates from inquiry to closed deal through our marketing automation platform, ensuring data is syncing seamlessly in CRM and marketing platform for accurate and up-to-date attribution.
- Build and test automation customer journey frameworks to enable the wider Marketing team to self-serve. Analyse performance and identify areas for improvement e.g. tweaks to nurture steams, subject lines and web form layouts.
Digital sales enablement- Own the platform content strategy and governance. Determine content adoption metrics and define sales enablement best practices.
- Work with Marketing Operations and platform vendors to maximise our return on investment by identifying ways to embed usage and increase engagement.
- Manage the sales enablement content repository and ensure that all information is easily and readily accessible at point of need. Collaborate with SMEs, Sales and Engagement to develop compelling new content.
- Develop best practice for content creation and brand application. Create resource library of exemplar pitch styles, sales plays, mastheads and iconography to demonstrate what good looks like for content publishers.
- Train sales team on best use of marketing and sales enablement materials. Devise on-going platform training plan, and deliver in-person and virtual sessions on content, pitching and engagement.
Website marketing- Drive website traffic and engagement through effective digital marketing strategies. Oversee organic and paid search, executing SEO and SEM initiatives to support global marketing programmes.
- Working closely with Marketing Operations, oversee the on-going programme of development. With external partners, identify improvements to optimise functionality and ensure accessible user experience and design. Conduct internal and external research to help inform the development roadmap and prioritise key projects.
- Work to web content accessibility guidelines (WCAG) standards. Develop best practice for creating accessible content across the site, from videos and graphics, to text and language. Review and update older content to remove barriers to digital inclusion.
- Update the social media strategy. Work alongside global marketing and events teams to help deliver the brand message, bringing campaigns to life in support of all news, content and conferences.
Reporting and analytics- Understand and evaluate campaign metrics. Make recommendations, iterate and implement optimisations across channels and campaigns. Work with Marketing Operations Manager to prepare monthly performance insight reports for internal distribution.
- Utilise web analytics tools to measure and report on website performance, making data-driven recommendations for improvement.
- Working with the Head of Marketing and key RevOps stakeholders, optimise the lead management process to enable higher conversions of quality leads.
Budget management- Contribute to the annual marketing budget planning and own the day-to-day management of the allocated budget.
- Communicate planned spend by campaign type and channel through activity plans shared with the Head of Marketing. Work with Marketing Operations to ensure budget forecasts are up to date and flag any potential under or overspend
Team building and leadership- Help to upskill the team to drive the digital marketing transformation. Use best practice and governance methods to ensure successful delivery of email marketing, social media and sales enablement campaigns.
- Work with Marketing Managers across the function on initiatives, programmes, and projects that have a business level impact and contribute to achieving the overall objectives of the department.
- Play an active role in building marketing’s profile within the business by identifying and fulfilling opportunities to showcase our achievements and expertise.
Person Specification:- Strong team player with ability to build effective relationships quickly.
- Energetic, enthusiastic and creative.
- Consistent, with a keen eye for detail and ability to keep it simple.
- Ability to take initiative without being asked; take pride and personal ownership of success.
- Persuasive, adaptable, with good judgment and decision-making abilities.
- Well organised, with good prioritisation skills.
- A demonstrable desire to keep abreast of current trends in marketing.
- Ambitious and eager to learn new skills.
Experience and skills- Proven track record in digital marketing with experience in developing and optimising campaigns through an integrated marketing system environment.
- Good understanding of how to use technology for delivering inbound marketing programmes.
- Good knowledge of marketing reporting, with experience analysing customer and prospect data to create actionable segments and deliver results.
- Strong project management skills. Able to manage multiple campaigns and prioritise workload effectively.
- Highly creative with an eye for design. Knowledge of software (e.g. Canva, InDesign) would be an advantage.
- Excellent Microsoft Office skills (Word, PowerPoint, Excel). Understanding of PowerBI and SharePoint applications would be beneficial.
- Previous experience in an academic publishing or library software environment would be an advantage.
Values:- Be bold — we maintain our entrepreneurial spirit, keeping a sense of agility and curiosity in all we do.
- Be distinctive — we think differently and celebrate the individual. We bring quality, passion, and fun to our work.
- Be honest — we act with integrity to our partners and customers. We are forthright with each other to ensure we continually improve.
- Be accountable — we take responsibility for delivering results and support one another to succeed.
