Digital Marketing Manager
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| Job Type | CareersOther |
| Location | London |
| Area | London, United Kingdom |
| Sector | OtherMarketing and Sales JobsPR and Communications JobsStrategy |
| Salary | £39,750 |
| Start Date | asap |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | DSGDG34343 |
| Job Views | 1234 |
- Description
- Digital Marketing Manager
Job Type Permanent
Salary: £39,750
Location: London/Hybrid
Consultant: Mags Rendle
Excellent career opportunity!
The Company
This is an exciting opportunity to work a national museum, which is a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Their purpose is to share the story, past, present and future - using the stories of its people and their collections in order to engage, inform and inspire. Their Vision is to inspire everyone with the story – the people who shape it and its place in their lives.
The Role
Theyare looking for an experienced Digital Marketing professional to join a Marketing and Communications team, to lead on all aspects of digital marketing at well-known and highly regarded Museum.
The Digital Marketing Manager will drive the digital marketing strategy, as well as playing a leading role in the development of new digital programmes, such as CRM and eCommerce. This is a fantastic opportunity for someone to lead and inspire, at an exciting time for the Museum as they deliver on the vision outlined in our Strategic Plan to 2030.
The post will be based at their London site. Regular travel between the Museum sites will be required.
Purpose of the Job
Reporting to the Head of Communications and Marketing, the Digital Marketing Manager will take lead responsibility for the development and roll out the Museum’s digital marketing strategy and eCommerce approach. The Digital Marketing function is tasked to reach/exceed visitor targets, revenue and sales goals and other customer experience KPIs. This involves coordinating all digital marketing and acquisition activity across Paid Search, SEO, Social, Affiliates and Display, allocating budgets, and working closely with the Campaigns and Press teams to maximise efficiency in our digital marketing channels. With one direct report, the Digital Marketing Manager will also be responsible for the management, development, optimisation, and maintenance of the Museum website, as well as other key eCommerce channels, such as our online shop and ticketing platform.
Key Role Responsibilities- To support the Head of Communications and Marketing in the development of the Museum digital marketing and eCommerce Strategy. This commercially oriented strategy will build on the principles outlined in our Commercial Strategy and will focus on the development of the Museums digital business and in driving awareness and visits to Museums.
- Set and deliver on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates, ensuring KPI’s are met. You will play a key role in developing our e-commerce strategy, working closely with our Retail Team, and developing our data strategy, working closely with our CRM and Ticketing team.
- Develop a digital marketing strategy in collaboration with the wider Marketing and Communications team, to bring to life the Museum’s annual brand marketing objectives.
- Develop and implement a reporting infrastructure that summarises all of the key digital marketing and acquisition KPIs across all digital channels.
- Key responsibility for the development of the new Museum website, in line with overall marketing objectives. This will consider the future integration of the Museum’s website, its ticketing platforms, its social media channels, and its online store.
- Effective management of new website producing engaging content that aligns with our brand and optimises the site’s digital performance and KPIs.
- Act a key Digital and eCommerce stakeholder at selected internal and external groups, including the Senior Management Group, Senior Leadership team and selected industry bodies such as ALVA and the Museums Association.
- Act as lead marketing stakeholder in all aspects of marketing data compliance, ensuring that GDP guidelines are adhered to through all communications and data warehousing activities.
Experience- Demonstrable and proven experience in a digital marketing-oriented role at a managerial level.
- Demonstrable experience of digital campaign management.
- Demonstrable experience of managing social media channels.
- Experience of CRM and data analysis
- Communicates in a straightforward manner, demonstrating respect and acting with integrity and impartiality
- Articulates the Museum’s purpose and objectives and supports the
- Actively shares experience and knowledge with team and, were
- Confidently engages with stakeholders and colleagues at all levels, both
- Motivates and provides confidence to team members, allowing them to
Why should you apply
This is a fantastic opportunity for someone to lead and inspire, at an exciting time for the Museum as they deliver on the vision outlined in our Strategic Plan to 2030.
You will be joining an enthusiastic, friendly and talented team whilst building upon your skills and experience and enjoying your role and being proud to work for this organisation.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
