Senior Marketing Executive
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| Job Type | CareersOther |
| Location | London |
| Area | London, United Kingdom |
| Sector | OtherMarketing and Sales JobsDesign JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy |
| Salary | £43.934 |
| Start Date | asap |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | DJDGERT33636V |
| Job Views | 1369 |
- Description
Senior Marketing Executive
Job Type Permanent
Salary: £43,934
Location: London/Hybrid
Consultant: Mags Rendle
Excellent career opportunity!
The Company
The Digital Recruitment company are thrilled to be working once again with a high-profile digital healthcare organisation who are one of the world's leading knowledge providers. They have a vision of a healthier world which drives what they do; by sharing knowledge and expertise they help to improve patient outcomes through better evidence, better decisions, and better systems.
This is your opportunity to join to join one of the world’s most trusted Healthcare providers who have more than 50 million users from over 150 countries with access to their websites every year.As an employer, and as a leading voice in global medicine and health, they strongly believe in anti-racism and equity because more equal societies are healthier societies.
The Role
Would you like to make a positive difference to healthcare in the work that you do? We're looking for an experienced, proactive, and self-motivated Senior Marketing Executivemarketing professional with experience in e-commerce to join our customer-centric team and implement marketing strategies to acquire and retain customers. You’ll have clear acquisition targets to achieve, and you’ll use your creativity and digital marketing expertise to deliver effective sales campaigns.
Responsibilities:
Marketing strategy and customer insight:- Makes decisions on how to use the B2C budget effectively to achieve targets
- Uses segmentation to tailor activity to customers and gain a deeper knowledge of customer groups
- Identifies strategies to grow audiences in growth markets
Campaigns:- Initiates and creates campaigns to achieve acquisition targets and grow customer loyalty
- Uses digital channel expertise including email, social media and PPC to deliver campaigns
- Works effectively with agencies and confidently briefs suppliers to achieve goals
- Investigates and tests new digital marketing technologies and techniques
Analytics and testing:- Identifies success metrics for campaigns and presents / reports on these to stakeholders
- A/B tests campaigns inc. different imagery, layout, length of text etc. in order to build up expertise in what engages the customer. Contributes to the tracking and recording of this testing
- Works with the data team to ensure all interactions are measured accurately in Google Analytics
Skills & Experience- Experience in e-commerce
- Experience using digital marketing channels including email, PPC, social and SEO
- Experience of automating marketing campaigns
- Experience of running B2C sales campaigns
- Google Analytics expertise
- Knowledge of audience engagement and segmentation
- The ability to write compelling and customer focused copy
- Confident stakeholder management skills inc. influencing and negotiation
- Experience in presenting to groups of people
- Data driven; understands what to measure and when
- Comfortable with new technologies
Why should you apply?
This is a global healthcare knowledge provider with a vision for a healthier world. They share knowledge and expertise to improve healthcare outcomes.
They are a publisher of one of the world’s most cited general medical journals, who publish over 70 specialty journals, many of which are the most influential titles in their field.
They offer digital professional development courses and clinical decision support tools to help medical institutions and clinicians tackle today’s most critical healthcare challenges.
Evidence underpins everything they do – it’s what makes them one of the world’s most trusted knowledge providers. And the figures speak for themselves. More than 50 million users from over 150 countries access our websites every year.
They are a wholly owned subsidiary with nearly 500 employees worldwide. Their head office is located within the Grade II listed in central London, with more offices in China, India, North America, and Wales.
They take equal opportunities very seriously; diversity and inclusion are more than just words; they are an organisational priority. They are building a culture where everyone feels able to bring their full, authentic selves to work. They encourage applications from under-represented groups, and we are a Disability Confident Committed employer.
You will be able to join any of our employee-led networks focusing on: Gender, Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers, and Age.
Benefits- Flexible working – working from home and occasionally within the office, for occasional team meetings and events.
- Twenty-five days holiday entitlement plus bank holidays, and an extra company Day as well as the opportunity to gain more holiday entitlement through long service employment.
- Additional days’ leave for moving house, volunteering, or getting married
- Double matching employer pension contribution, up to 12%
- Multiple discounts through MyReward employee benefits platform.
- Season ticket loan, gym membership and cycle to work scheme.
- Seven x salary life assurance cover
- Regular social events, diversity and inclusion groups, and charity fundraising initiatives to get involved in
AND……
Whatever your long-term career ambition, you will be joining a company who will provide you with the flexibility for you to develop your career. They offer a supportive and welcoming working environment, including hybrid working. They will take your career seriously to enable you to be the best you can be.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
