Head of Growth Marketing

Head of Growth Marketing

• Primary lead on the oversight and management of marketing our streaming services throughout the lifecycle – acquisition, conversion, retention and win back.
• Partner with the Steaming and Data & Insights team on customer journey mapping and campaign creation to drive customer acquisition, engagement, and retention of Crime+Investigation Play maximising customer LTV through increased engagement and reduced churn.
• Own the marketing testing strategy across all paid and owned digital marketing channels, including CRM, programmatic and performance media.
• Management of the external agency in the delivery and optimization of performance media campaigns.
• Oversight of the CRM strategy, content plan and execution.
• Responsible for acquisition budgets, forecasting and KPIs.
• Collaborate with the Streaming and Data & Insights teams on weekly reports and monthly presentation delivery to the senior leadership team.
• Collaborate with the Brand Marketing, Communications and Creative teams on broader marketing campaigns to align and implement strategy across all channels.
• Knowledgeable in the SVOD and DTC landscape, product features, business models and promotions, recommending actionable improvements to the proposition which have clear, measurable success criteria.
• Work closely with and support regional teams with SVOD and DTC toolkit and best practices.
• Manage and lead the growth marketing team

• You will be able to demonstrate relevant experience working directly with a streaming service and channels available on Prime Video Channels or transferable skills from retail or subscription ecommerce.
• You have experience driving customer acquisition and retention and able to demonstrate how you personally improved KPIs such as CPA/SAC, Net Adds, ARPU, Churn, LTV.
• You have experience with CRM systems, setting up and managing email campaigns. 
• Exceptional emergent leadership skills, stakeholder management, curious, enthusiastic, tenacious, collaborative and a confident communicator with the ability to influence and inspire at all levels.
• Prioritisation, organisation, and attention to detail are key skills for this role
• Expert proficiency in Excel and PowerPoint is essential.

• Embrace and anticipate change
• Invent for tomorrow
• Challenge the status quo
• Identify future trends and seize opportunities
• Be ambitious, don’t be afraid to aim for bigger and better

• Commit to your idea and run with it
• Embrace responsibility
• Everyone has a voice at all levels in the organisation
• Be brave, be daring - overcome obstacles
• Acknowledge mistakes and learn from them

• Be passionate about your ideas
• Challenge, collaborate and unite
• Celebrate everyone’s success
• Build friendships – we work at our best when we’re in it together

• When you love what you do, your enthusiasm is infectious
• Be proud of our brand and bring it to life
• Channel your heart and passion into everything you do

• Let your personality shine
• Be honest with yourself and with others
• Champion differences in people
• Keep developing your potential