Marketing Executive - APAC - Based in Sydney
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| Job Type | CareersOther |
| Location | Sydney |
| Area | Other, United Kingdom |
| Sector | OtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy |
| Salary | AUD $75,000 - $85,000 |
| Start Date | asap |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | APACME32323 |
| Job Views | 1023 |
- Description
- Marketing Executive - APAC
Job Type Permanent
Salary: £75,000 - £85,000
Location: Sydney/Hybrid
Consultant: Mags Rendle
Excellent career opportunity!
The Company
The Digital Recruitment company are thrilled to be working once again with a high-profile digital healthcare organisation who are one of the world's leading knowledge providers. They have a vision of a healthier world which drives what they do; by sharing knowledge and expertise they help to improve patient outcomes through better evidence, better decisions, and better systems.
This is your opportunity to join to join one of the world’s most trusted Healthcare providers who have more than 50 million users from over 150 countries with access to their websites every year.As an employer, and as a leading voice in global medicine and health, they strongly believe in anti-racism and equity because more equal societies are healthier societies.
If you'd like to join them on their journey, we're looking for an experienced, proactive and self-motivated Marketing Executive to help us deliver their marketing strategy in APAC.
The Role
Working closely with the Senior Marketing Manager, APAC, you will be responsible for managing local marketing and engagement strategies to drive satisfaction and retention amongst their institutional (B2B) customers. You will achieve this by planning, executing, and evaluating multi-channel marketing campaigns that increase awareness and adoption of Resources amongst all relevant target audiences.
Effective communication is a key part of this role. You will develop and nurture strong relationships with key purchasers, decision makers and other stakeholders at a wide variety of institutions including state health departments, individual hospitals/health services, medical schools, and GP training programmes. You will be confident in developing compelling messaging and writing copy for key audiences such as librarians, medical education officers, clinicians, medical st
udents, researchers, and academic staff.
This is a fast-paced and results-focused environment, so it is key that the successful candidate can hit the ground running and manage their own workload effectively, whilst supporting the Senior Marketing Manager, APAC and wider team with ad-hoc marketing activities.
Responsibilities:
Lead on creating and implementing tactical marketing plans for key APAC customers across multiple channels to drive awareness and usage of resources
Proactively monitor usage for key customer accounts, identify red flags and adjust marketing plans to address these
Develop and manage strong customer relationships, including acting as the first point of contact for any marketing queries
Develop compelling and clear messaging for a broad audience including librarians, medical education officers, clinicians, medical students, researchers, and academic staff
Write clear and engaging copy for emails, social media, web, digital and print advertising
Manage all aspects of delivery of tactical marketing campaigns targeting customers and users, from copywriting, proofreading, technical set up and implementation, through to tracking results
Work with an external agency to implement PPC and digital advertising campaigns
Work with designers and suppliers to produce printed and digital collateral such as flyers, posters, user guides and digital/social assets
Identify, coordinate, and organise relevant conference bookings in APAC and represent the company at in-person events
Report back on campaign performance to internal and external stakeholders, identifying which channels are most effective at driving usage and adjusting plans and spend accordingly to maximise ROI
Manage and monitor marketing spend for campaigns
Support the Senior Marketing Manager, APAC with other ad-hoc marketing activities
Skills & Experience
Experience in a Marketing role in healthcare/healthcare publishing
Proven track record of successful creation and implementation of multi-channel marketing campaigns targeted at B2C and/or B2B audiences
Proficiency in digital marketing tools including email, social media, PPC and data analytics
Experience in successfully managing key stakeholder/customer relationships, and engaging and collaborating across diverse teams
Ability to use own initiative and take accountability for delivery and results of objectives
Strong communication and interpersonal skills (including copywriting and presentation skills)
Strong organisational and project management skills with customer-oriented approach
Ability to work under pressure and handle conflicting priorities and deadlines
Excellent attention to detail
Experience in tracking spend against marketing budget.
Why should you apply?
This is a global healthcare knowledge provider with a vision for a healthier world. We share knowledge and expertise to improve healthcare outcomes.
They are a publisher of one of the world’s most cited general medical journals, who publish over 70 specialty journals, many of which are the most influential titles in their field.
They offer digital professional development courses and clinical decision support tools to help medical institutions and clinicians tackle today’s most critical healthcare challenges.
Evidence underpins everything we do – it’s what makes us one of the world’s most trusted knowledge providers. And the figures speak for themselves. More than 50 million users from over 150 countries access our websites every year.
They are a wholly owned subsidiary with nearly 500 employees worldwide. Their head office is located within the Grade II listed in central London, with more offices in China, India, North America, and Wales.
They take equal opportunities very seriously; diversity and inclusion are more than just words; they are an organisational priority. They are building a culture where everyone feels able to bring their full, authentic selves to work. They encourage applications from under-represented groups, and we are a Disability Confident Committed employer.
You will be able to join any of our employee-led networks focusing on: Gender, Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers, and Age.
Benefits
Flexible working – working from home and occasionally within the office, for occasional team meetings and events.
Twenty-five days holiday entitlement plus bank holidays, and an extra company Day as well as the opportunity to gain more holiday entitlement through long service employment.
Additional days’ leave for moving house, volunteering, or getting married
Double matching employer pension contribution, up to 12%
Multiple discounts through MyReward employee benefits platform.
Season ticket loan, gym membership and cycle to work scheme.
Seven x salary life assurance cover
·Regular social events, diversity and inclusion groups, and charity fundraising initiatives to get involved in
AND……
Whatever your long-term career ambition, you will be joining a company who will provide you with the flexibility for you to develop your career. They offer a supportive and welcoming working environment, including hybrid working. They will take your career seriously to enable you to be the best you can be.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
