Email Content Quality Manager
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| Job Type | Careers |
| Area | Work From Home, United KingdomBrighton & Hove, East Sussex |
| Sector | Marketing and Sales Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - ECM |
| Job Views | 1399 |
- Description
- Email Content Quality Manager
Job Type: Permanent
Salary: £45,000 - £55,000 plus package
Location: Brighton & WFH (3 days)
Consultant: Rosie Whelan
The Organisation:
We are currently working witha global, fast-growing Marketing & Advertising agency who provide sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to sector leaders and global brands. They have spent seven years redefining B2B demand generation techniques and proving that there are more predictable, higher quality ways to harness technology to create demand. They have been voted Tech Company of the Year by Campaign Magazine and they’ve been busy collecting awards for their people, service, technology and business results.
Role:
Due to our clients expansion and growth of teams, our client are offering this exciting opportunity to have a strategic position focused on implementing content quality standards and ensuring highest quality email content is curated for all their clients across the various different brands to foster high email conversion rates
As an Email Content Quality Manager you will have an oversight of all email content that is used for prospecting campaigns and you will be managing and improving the processes and systems in place for the production of the email content.
Key Accountabilities & Responsibilities:- Evaluate and refine current email content quality standards
- Develop and monitor consistent, reliable, and scalable processes to implement email content quality standards across all clients
- Collect feedback from internal stakeholders (i.e., Operations, Customer Success, Marketing) and external stakeholders (i.e., clients) to ensure high client satisfaction
- Manage relationship with external copywriters to deliver high quality content
- Follow trends and define best approaches to creating email templates that result in high response rates based on locations and types of businesses targeted
- Audit and identify process improvements for email content creation
- Work with the Operations and the Customer Success teams in testing new approaches to content in email outreach
- Integrate all new data points available in the existing email template writing process
- Ensure diversification in approach to content writing (avoid same templates approaches)
- Innovate and discover new approaches to increase response rates
Requirements:
- Strong understanding of best B2B prospecting template practices, including tools, technology, and email marketing metrics
- 3+ years experience in email template production in B2B environment
- Process driven – experience in creating processes from scratch and measuring their adoption
- Ability to manage ambiguity and different stakeholders
- Influencing skills
- Attentive to details and quality oriented
- Strong project management skills: ability to manage multiple priorities under tight deadlines in a busy, fast-paced environment
What they offer:
Our client invest in their people – they are what makes their company great, and they work hard to make sure that everyone feels like a valued member of the team.
Benefits and perks that they offer include:- 25 days annual leave plus bank holidays
- Learning and Development program
- A yearly bonus & virtual shares in the company
- Hybrid working (just 2 days a week mandatory office presence)
- Private health options
- Social and wellbeing budget for each team
- Free snacks and drinks in the office
- Open door policy to all levels of management – everyone’s ideas are listened to and in a lot of cases, implemented
