Engagement Manager
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| Job Type | Careers |
| Area | Work From Home, United KingdomBrighton & Hove, East Sussex |
| Sector | Marketing and Sales JobsSEO and Search Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - EM |
| Job Views | 432 |
- Description
- Engagement Manager
Job Type: Permanent
Salary: £35,000 - £38,000 plus package
Location: Brighton & WFH (3 days)
Consultant: Rosie Whelan
The Organisation:
We are currently working witha global, fast-growing Marketing & Advertising agency who provide sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to sector leaders and global brands. They have spent seven years redefining B2B demand generation techniques and proving that there are more predictable, higher quality ways to harness technology to create demand. They have been voted Tech Company of the Year by Campaign Magazine and they’ve been busy collecting awards for their people, service, technology and business results.
Role:
Our client are looking for an experienced Engagement Manager to join their UK Marketing function. Working closely with the Director of Content Strategy, you will manage their digital presence, engage and nurture important community groups (some of which are already established) using a variety of digital platforms, social media and tools including running our email nurture programme.
Your activity will raise their multiple brand profiles. You’ll be responsible for promoting their thought leadership content to educate their communities about sales prospecting, generating new business enquiries and recommendations. You will be tech-savvy, experienced in social media, PR and promotional events, with exceptional oral and written communication skills to develop engaging content. As the face and voice of their brand, you should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community.
This is an exciting role in a relatively new team so there is huge potential to make your mark in a fast-growing business and within a supportive, close-knit team.
Key Accountabilities & Responsibilities- You will be accountable for their social, communities and support our email campaigns for both prospect and existing clients.
- Set and implement paid and organic social media and communication campaigns to align with marketing strategies for both business and employer brand
- Working alongside their CRM and Systems integration lead to plan and execute our email nurture programme
- Reporting on social and campaign nurture activity
- Research, identify and engage existing digital communities and establish new ones too
- Provide engaging text, image and video content for social media accounts and email campaigns.
- Respond to comments and customer queries in a timely manner
- Monitor and report on feedback and online reviews
- Organise and participate in events to build community and boost brand awareness
- Coordinate with the business to ensure that they are aware of your progress and that you are aware of client feedback, trends and needs
- Build relationships with customers, potential customers, industry professionals and journalists
- Stay up-to-date with digital technology trends and the competitive landscape.
- Proven experience and ability to prioritise and juggle multiple projects and deadlines simultaneously
- Carry out other ad-hoc duties as requested by senior management.
Requirements:
- Proven work experience managing virtual communities, with experience launching community initiatives (e.g. building a digital forum, launching an ambassador program and creating an event series)
- Hands on experience with social media management for brands
- Experience in paid social ads, building audiences, running and optimising campaigns
- Experience running email nurture programmes to specific groups of prospects and customers
- Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
- Excellent verbal communication skills
- Excellent writing skills
- Ability to interpret website traffic and digital customer engagement metrics
- Knowledge of digital marketing and marketing channels
- Attention to detail and ability to multitask
- Commercially minded with an understanding of the B2B sales cycle and the types of challenges faced by business owners, sales, and marketing professionals
- Strategic thinking with an entrepreneurial spirit; you are passionate, persuasive and inspiring
- An orientation toward action and passion for execution
- BSc degree in Marketing or relevant field.
What they offer:
Our client invest in their people – they are what makes their company great, and they work hard to make sure that everyone feels like a valued member of the team.
Benefits and perks that they offer include:- 25 days annual leave plus bank holidays
- Learning and Development program
- A yearly bonus & virtual shares in the company
- Hybrid working (just 2 days a week mandatory office presence)
- Private health options
- Social and wellbeing budget for each team
- Free snacks and drinks in the office
- Open door policy to all levels of management – everyone’s ideas are listened to and in a lot of cases, implemented
