Digital Performance Marketing Lead


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https://www.digitalrecruitmentcompany.com/588/job2022-02-05 11:01:231970-01-01Digital Recruitment Company
Job TypeCareersOther
LocationLondon
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy
Salary£55,000 - £60,000
Start Date
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job RefMR DPL
Job Views238
Description

Digital Performance Marketing Lead


Job Type: Permanent
Salary:£57,000 -  £65,000
Location: East Croydon 1 day & WFH
Consultant: Mags Rendle
 
The Organisation:
  
We are working with a fast-growing professional marketing visual content company working for estate agents to produce profession photos, videos, virtual tours etc of their properties. They are revolutionising property marketing, with guided virtual viewings, 360° tours with Matterport technology, game-changing professional photography and floorplans, photo enhancement and video trailers.
 
The Role:
This Performance Digital Marketing manager role sits within the Marketing Communications team and will help drive the transformation of our digital marketing programmes. The role with work with the CMO to lead and manage our presence across key digital channels, with a particular focus on our website.
By nature, the role will require B2B experience, and an understanding of B2C. 
 
While the role will bring pivots, agile-thinking and plenty of variation, it involves the following key result areas:
 
  • Digital Communications
Run and manage high impact outbound lead generation campaigns across all relevant digital channels.
 
  • Paid search:
Setting up, managing, analysing, and optimising paid search campaigns, as appropriate.
 
  • Website:
Ensure our website is easy to navigate for all audiences, with a great UX and UI 
 
  • SEO:
Elevate our SEO to be best-in-class, while complementing paid-for activities and focusing on conversion
 
  • Analytics:
Manage Google Analytics to help us understand the complete end-to-end journey of our website visitors, and ensuring all reporting informs and educates to continually improve all areas of the site and content on it
 
What we’re looking for:  
  • Minimum of five years' digital marketing experience
  • Experience of working as part of a Team, and often with your own initiative as well
  • Previous experience working in B2B required, and both B2C and B2B2C environments desired (but not essential)
  • Excellent working knowledge of paid media management alongside email marketing, social media marketing and webinars
  • Extensive experience working on website back-ends and Content Management Systems 
  • Experience of Google Analytics (or similar) is essential
  • Demonstrable experience of improving website performance, and increasing the quality (and volume) of website sales leads
  • Commercially minded, with a strong focus on KPIs, performances analysis and delivery - this role is passionate about supporting the business to grow sales
  • Skilled at aligning strategic thinking, innovation and creativity with tactical outputs and deliverables
  • Be a critical thinker with strong problem-solving skills
  • Experience of monitoring and assessing campaigns, and measuring the ROI of campaigns
 
 
Why Apply?
This is your opportunity to join an inspiring and rapidly expanding business who will go that extra mile for their staff. They offer a work environment which is  supportive, giving you the chance to use your skills and develop new ones within a progressive environment. The role is hybrid giving you the opportunity to work in a way that mixes both home and office working.
 
Get in touch and Mags and she will answer your questions whilst talking you through both the Company, and the career potential within the role.
 
 
 
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
 
 
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