CRM Marketing Manager
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| Job Type | CareersOther |
| Location | London |
| Area | London, United Kingdom |
| Sector | OtherMarketing and Sales JobsProject ManagementSEO and Search JobsPR and Communications JobsClient ServicesStrategy |
| Salary | £45,000 - £60,000 |
| Start Date | |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | CRM MM MR |
| Job Views | 205 |
- Description
CRM Marketing Manager
Job Type: Permanent
Salary:£45,000 - £60,000
Location:London supportive of flexible/remote working
Consultant:Mags Rendle
This is a great opportunity for a CRM Marketing Manager to join a highly successful, profitable, business at a pivotal moment in their growth, and where you will have a big impact from day one.
The company is split between London and Amsterdam, and they are currently looking to grow significantly over the next 6 months. They are a company who remain thoughtful and progressive and want people to really own what they do and be given the autonomy and the freedom to make mistakes, learn, and create something meaningful.
What will you be doing?
Reporting into the Marketing Director, this role puts you in charge of the highly motivated collector base. You will be responsible for driving engagement from an audience passionate about art, the artists they work with and the brand they are building. They are growing fast, with the number of launches accelerating rapidly and you will be responsible for taking their community experience to the next level - building tailored experiences that excite and engage collectors at all stages of their customer journey.
The core of the role will involve:- CRM strategy development and implementation:
- Developing the CRM strategy and driving its implementation across multiple channels and regions.
- Working with the Product and Tech Team to implement a new CRM infrastructure.
- Developing and managing a quarterly CRM plan with clear KPIs - working closely with the content team to make sure you have the assets you need to drive growth and engagement.
- Planning the perfect mix of commercial and non-commercial comms
- .
- Tracking performance and owning reporting - identifying risks and opportunities at a brand and commercial level.
- Tracking, reporting, and optimising the comms, systemising our growth and engagement using data and interactive feedback loops.
- Driving engagement and collector experiences:
- Driving engagement across the funnel and owning the daily lifecycle management.
- Segmenting and building tailored experiences - the collectors range from the very experienced to those buying their first pieces - creating an amazing opportunity for their comms to deliver new levels of engagement.
- Working with the Product, Marketing and Sales Teams to align your strategy and execution to complement and enhance the work we’re doing at other customer touch points.
The main skills we’re looking for are:- You will be data savvy, strong analytically & commercially focused: using data to understand the balance required between commercial and brand comms.
- You’re passionate about creating tailored experiences at all stages of the customer journey: with experience in developing and executing successful CRM strategies, creating customer journey mapping and being able to inspire people across departments of what we can achieve with CRM.
- You’re confident in using various software: with experience in using Salesforce, Braze, Adobe, Hubspot, Excel, Google Analytics and confident with HTML.
- You’re results focused and thrive in a fast-paced environment: with a proven track record of driving results within a start-up or a top brand as well as experience planning and delivering testing programmes with quantifiable results.
- You have excellent project management skills: with the ability to manage multiple projects and stakeholders.
- You’re a great communicator: with the ability to report on performance / insights to key stakeholders whilst building relationships easily across the wider business.
- You have a great eye for detail: with an understanding of the careful balance be written word and design required to drive engagement.
- Worked for a top brand, publisher, or high growth start-up
- Experience working on a large number of simultaneous projects
- We imagine 5+ years in a similar role, but if you’ve got the above experience in less time, even better.
- You’ll get to be part of building one of the fastest growing tech companies in culture, backed by early investors in companies like Skype, Farfetch, Glossier and Facebook
- Generous equity allowance
- 25 days of holiday plus two extra companywide days on Kings Day (national holiday in the Netherlands which falls in April) and Christmas Eve
- L&D budget of €1000 per year per employee
- Company Laptop (MacBook) + any other equipment for your at-home set up
- Cycle to work scheme (UK)
- Regular socials & team events including end of year events between all offices and staff (incl. remote)
- Generous parental leave policies
- Offices in both London and Amsterdam and supportive of flexible/remote working
- Office perks in our London office include membership discounts for restaurants, wellness services and hotels in the area as well as free fitness classes and drinks on Fridays
To apply for this role please contact us at:
Mags Rendle
+44(0) 203 640 233
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
