Performance Marketing Specialist
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| Job Type | Careers |
| Area | London, United Kingdom |
| Sector | Marketing and Sales JobsSEO and Search Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW-DAS |
| Job Views | 360 |
- Description
- Performace/Paid Marketing Specialist
Job Type: Permanent
Salary: DOE
Location: WFH and/or London (Flexible Working)
Consultant: Rosie Whelan
The Organisation:
We are currently working witha global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience. Their platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally.
The Role:
We are looking for a Senior Digital Advertising Specialist whose main responsibility will be to increase their brand awareness and promote their products and services through digital marketing initiatives.
Core Responsibilities:
Tasks and responsibilities:- Creating a Digital Advertising Strategy
- Campaign budget planning and monitoring
- Implementing, optimization and maintenance of campaigns
- Creating a campaign performance report
- Coordinating with other relevant teams
- Proposing new solutions for more efficient digital problem solving
- Mentoring team members
- Executing different digital marketing programs including advertising activities, paid social media efforts, email campaigns, display advertising – media buy, etc.
- In charge of tracking, reporting, interpreting & analyzing data for the purpose of optimizing all of their digital marketing efforts
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Responsible for instrumenting conversion points and optimizing user funnels
- Working on supporting demand generation & awareness campaigns through online channels
- Brainstorming new and creative growth strategies for quick wins and long-term success
- Staying up to date in marketing trends and news e.g. Facebook, Google updates and changes in algorithms
- PR & Communication Manager to support their PR plan
- External digital marketing agency
- Content team
- HQ digital marketing teams
More about you:- 4 + years experience in Digital Marketing space
- You are well acquainted with the IT/software industry
- Must be able to manage multiple projects across multiple lines of business.
- Fluent in English
- Advanced Excel skills
- Knowledge of SEO/SEM is a plus
- Experience with SalesForce & QlikSense is a plus
- Experience with marketing automation tools (Eloqa is a plus)
- Experience with social media advertising and Google Advertising experience
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Strong analytical skills and data-driven thinking
- Creativity and good time management skills, including prioritizing, scheduling, and adapting as necessary
- The ability to work and thrive in a fast-paced, rapidly changing work environment.
- Interest in digital communication, Software as a Service (SaaS), web services, technology, and industry trends.
