Women In Digital – Despina Tapaki – Digital Director – BD Network
BD Network are a leading UK independent, integrated creative agency with offices in London, Melbourne & Sydney. With the world of marketing rapidly changing, brands need to work harder than ever before to connect with their audiences. BD Network believe that creative ideas need to do more than change perception. Creative ideas need to inspire participation and drive action across a number of channels to ultimately drive action.
Here at the Digital Recruitment Company we were lucky enough to sit down with the Digital Director Despina Tapaki for our Women In Digital vlog series. In the first instalment of the series we discover a little about BD Network, some of their past campaigns and how they are hoping to develop in the imminent future.
In the second part of our vlog with Despina Tapaki, the Digital Director of BD Network agency, we get an insight into her career so far, talk awards, and discuss how she would boost the representation of women in the digital industry as well as getting some first class advice on how to climb the digital ladder.
In our third instalment of our vlog series Head of Digital at BD Network Despina Tapaki talks about graduates, how she would advise them on getting into the industry and what BD’s policy is on graduates entering the business.
We also discuss the ‘glass ceiling’ and workplace discrimination, unfortunately something that so many women to this day still face.