The YDLA team are proud to announce some of the judges who will be sitting on our panel. We have specialists from all aspects of the Digital industry who will use their expertise to judge all applications fairly.

Take a look at the categories here and get started on your application now!


Ivo Roefs – DDB group  LinkedIn-button


Position: CO CEO

Leading DDB & Tribal Amsterdam has been my pleasure and my privilege since 2008. In 2011, I supervised the successful merger between DDB and Tribal DDB Amsterdam. Our agency operates at the intersection of branding and digital, so we give maximum energy and direction to the brands we work for. Brands like Heineken, adidas, KLM Royal Dutch Airlines, Centraal Beheer and Volkswagen. In 2014, DDB & Tribal Amsterdam was awarded the titles of Agency of the Year and Interactive Agency of the Year.

Why are you excited about the YDL Awards?

It’s always great to meet new talent. I believe that knowledge has no value if you don’t share it with others. That’s why at DDB & Tribal Amsterdam, we embrace talent development wherever we can. It’s the people who make the difference in our industry – they create the spark that gives energy and direction to a brand.


Neil Miller – Possible  LinkedIn-button


Position: CEO UK

A digital entrepreneur with a long track record of business leadership, pitch winning and successful delivery for clients over 20 years.

In 1995 I launched DNA one of the first specialist digital advertising business in partnership with the advertising agency Leagas Shafron Davis (LSD) winning Client’s which included Comet, B&Q, Lloyds TSB and the Foreign Office.

I undertook a management buy-out of DNA in 1998 and overtime built a digital full service offering including advertising, media, strategy, analytics and technology.

In 2005, I sold the business to the US digital specialist aQuantive, owner of Razorfish and Atlas, and grew the business organically over the next three years to become the 3rd biggest digital specialist in the UK with revenues of £30m and 250 staff.

In 2010 I launched Fabric Worldwide, a Joint Venture with WPP and in 2015 I merged Fabric with Possible Worldwide WPP’s global digital agency taking up the role of UK CEO working with HSBC, Shell, Canon and Specsavers.

Why I am excited..

An agency is simply a group of people working together. In essence the better the talent, the better the agency.

It is therefore vital for the future success of our agency and the wider digital industry that we continue to attract, recognise and celebrate world-class talent. This is why initiatives like the Young Digital Leaders Awards are so important.


Lawrence Webber – Karmarama  LinkedIn-button


Position: Managing Partner

Lawrence has over sixteen years experience in digital, integrated and creative agencies, including LBi, LIDA (M&C Saatchi), Work Club and The Brooklyn Brothers, joining Karmarama in 2012. In that time Lawrence has worked on global projects for BBC Worldwide, British Airways, Nokia, Range Rover and Unilever. Lawrence is co-chair of the IPA Brand Technology Group, a member of the BIMA Executive Committee and Google’s UK Creative Council and a start-up mentor for The Friday Club. As Managing Partner Innovation, he helps clients get creative and commercial advantage from new technologies and the start-up community, in particular for Unilever via Unilever Foundry.



Martha Bramley – Webcredible LinkedIn-button

Martha Bramley

Position: Experience Lead

Martha has 20 years of of digital experience across diverse projects, platforms and sectors. Amongst others, she has worked with many of the UK’s largest cultural institutions, such as the British Library, Welcome Collection and Imperial War Museum. She was also at the British Council designing a brand new CMS for it’s 100+ global operations. There she found great delight in understanding and designing for international consumers, from travels to East Asia, Africa the Middle East and Europe. Her approach is holistic, covering not just the user experience, but also fields such as content strategy, digital transformation and digital skills development. From research and co-creation to concepts design, mentoring and framework definition, her approach is truly person-centric for customers, colleagues and stakeholders alike.

Why are you excited about YDLAs?

London is one of best and most exciting places in the world to be in Digital and UX right now, so it’s a great opportunity to get a taste of the work going on, plus I’m delighted to be able to support this initiative which recognises young talent in the UK today. Thanks for inviting me!


Laurier Nicas Alder – TMW Unlimited    LinkedIn-button

Laurier Nicas Alder

Position:  Head of Social

Lo is responsible for managing the award-winning social team at TMW Unlimited (a team of 20, including 16 social media managers and social content producers) and their work across all social accounts.  She has hands on experience in planning, implementing, and monitoring digital strategies from across the digital marketing landscape (social, email marketing, eCRM) from both agency and client side, working in the industry for the better part of a decade.

Lo been at TMW Unlimited since 2013, currently working across 40 household names – including FMCG brands within RB and Unilever – with experience managing international accounts for Activision, Infiniti and Canon. Prior to joining the agency, Lo worked in a comprehensive digital marketing role, managing multi-channel strategy and implementation for the UK’s largest dog welfare charity, Dogs Trust.

Why are you excited about the YDL Awards? 

I’m looking forward to hearing from the impressive range of young talent in the industry and seeing the incredible entries that I know will be submitted. I’m also looking forward to sitting alongside my fellow accomplished judges – they’re not too shabby either.


Nicola Morrison – Tesco Banks LinkedIn-button

Nicola MorrisonPosition: Website Owner

Nicola works in the Digital team at Tesco Bank and is responsible for leading a team of 18 (including Web Product Managers, Web Content Publishers and an Agile scrum development team) to manage and develop a high performing and optimised site which effectively and efficiently drives commercial trade.

Nicola joined Tesco Bank only a few months ago, prior to which she was with Barclays managing the public web sites for the Wealth & Investment Management division. Prior to working in the Financial Services sector, Nicola worked in the energy and technology industries and has 20 years’ experience in driving the development of the digital estate for blue chip companies and leading teams to deliver customer focussed digital solutions.

Why are you excited about the YDL Awards? 

This is my first foray into the world of judging awards, so I’m really looking forward to a new experience. I’ve worked in digital for 20 years now so I’ve seen a lot of change in that time, none more so than in the quality of the talent I’ve seen progressing through the ranks during that time. The young digital leaders of today have grown up in a purely digital world and therefore bring a fresher vision and perspective to digital. It’s great to see what such brilliant talent can bring to digital and to see them recognised in this way.


Peter Gough – ORM  LinkedIn-button

Peter Gough  

Position:  Creative Partner & Founder

I am the Creative Partner and founder of ORM, a digital strategy agency.  As well as a member of the executive team, I head up our Experience Design practice, a team of passionate designers consisting of UX, UI and digital brand experts.

Digital change has been a major theme throughout my life. As a boy I grew up during the birth of home computing. At the age of 16 I started my career as an apprentice graphic designer only to witness digital technology disrupt the whole industry. But things got really exciting with the birth of the internet – and I was finally able to fulfil an ambition to merge my love of graphic design and digital technology by founding ORM in 1999. Back then we had a simple mission – to bring great design to the world wide web. Today, I’m not only crazy about about crafting great digital products and services; I’m equally as ardent about how design can impact brand perception and customer experience – creating measurable value and success.

Why are you excited about the YDL Awards?

The one true constant about digital is change. Generation Z millennials are now coming into the work place – this is the first true digital generation, who haven’t experienced the analogue world some of us have come from. Which means they bring a change in behaviours, new ways of communicating and new attitudes towards digital.

I take great pride bringing young talent into our business and watching them develop. Some of our best people started here as graduates and there is nothing more rewarding than watching them develop and progress in their careers. For industry leaders, we must make it a priority to educate young people to the exciting opportunities within the digital sector – so recognising and awarding young people in our industry is a great way to demonstrate how valued they are.


Andrew Blakley – The Corner, London  LinkedIn-button

Andrew Blakely

Position: Strategist & Head of Social

Andrew started his career in the fast moving world of Shopper Marketing at Saatchi & Saatchi, working across multiple FMCG brands in the food & drinks sector, before a passion for digital led him into social media.

He then spent 4 years at DDB running the social strategy for Volkswagen UK, Captain Morgan, and an Effie winning campaign for the Canadian Tourism Commission.

At the age of 29 he became Head of Social at The Corner, running social strategy and a team of social creatives across the agency’s client portfolio, including London Pride, Oasis, and Travel Supermarket.

 Why are you excited about the YDLA:

It’s great to help recognise and promote young talent in the industry and celebrate people doing innovative work in areas that aren’t always shouted about.


Tejal Patel – Microsoft  LinkedIn-button

Tejal Patel

Position: Director of Digital Marketing, Europe

Tejal is a leader in integrated marketing with an expertise in digital marketing and demand generation. With 20 years of experience in a range of verticals and at brands such as Nokia, Three and Virgin, she has a soft spot for challenger brands. She has experience at start-ups as well as early growth companies so she understands the importance of impactful marketing communications on a shoestring budget.  Tejal is particularly passionate about driving an integrated approach across customer touch points, still so neglected by many brands.  She has led innovative, award-winning campaigns and world-class initiatives both in the UK and the US.

Why are you excited about the YDL Awards? 

Today’s digital innovators will be tomorrow’s leaders. I’m excited to support young talent coming through the ranks across digital, to give them the right platform to succeed by challenging them and helping them raise their own bar.


Julian Marshall – Shazam LinkedIn-button

Julian Mrshall


Position: Global Head of Content

An award-winning journalist with more than 15 years experience in mobile, web and radio. I have been lucky enough to work in senior digital roles at three well known media organisations – New Musical Express, Radio 1 and Shazam. I specialise in new launches, managing large teams and motivating them to provide brilliant multimedia content. For the last two years I’ve been working on Shazam’s content strategy, helping artists understand how they can use the platform better and helping the app grow to 120 million monthly active users. 

 Abby Blackmore – Th1ng LinkedIn-button

Screen Shot 2016-06-28 at 18.13.01 Position: Head of Production & EP

My current role is Head of Production and EP across the th1ng group. This is a soho based, but incredibly global, production company with an amazing collection of film work both broadcast and digital.

This role involves heading up a wide range of productions from animation, to live action and mixed media, but also includes being client facing, working with our fantastic roster of award winning directors and heading up a team of the most talented production professionals around.

My background is in account management, production management and post production, which gives me a breadth of experience in the various areas that go into making digital content.

Over the last few years I have been both agency side and production side whilst always working closely with the client, meaning I know how vital it is for all these three elements to work together to make amazing content.

Why are you excited about the YDLAs?

What is not to be excited about when discussing our up and coming leaders?

It has always been my most enjoyable role finding young talent, and I firmly stand by the mantra that if you are the smartest person in a room that you are in the wrong room. Surrounding yourself with people who are talented and challenging makes the work day infinitely more enjoyable and the outcome is always something you could not have come to on your own.

It is important we take the time to recognise and reward those young people who are taking their own future and the future of their generation into their hands and creating opportunities. A true leader is someone who leads from the front and inspires the best in others, and I look forward to seeking those qualities out in this incredible bunch of young people.

Also looking forward to chatting to my esteemed colleagues on the panel about the future of young talent.


Pierre Briffaut – Hiveworks  LinkedIn-button

 Pierre BriffautPosition: Founder & CEO

Pierre is the founder and CEO of Hiveworks, a buzzing agency dedicated to delivering brilliant customer experiences for its clients.

Prior to Hiveworks, Pierre worked 10 years in Orange, playing various roles in sales, marketing, strategy and digital; and then became CEO of Orange Digital – the internal digital agency of Orange. Following a two-year spell developing the company, Pierre led a management buy out to create Hiveworks. Hiveworks brings together people with different expertise and experience, from industry and agency backgrounds, all in one fast-moving, energetic, hive-like environment.


Andy O’Farrell – EPAM  LinkedIn-button

Andy O'Farrell

Position: Senior Director Experience Design

Andy O’Farrell is a Senior Director  Experience Design at EPAM, where he leads talented designers in their London, Manchester and various European studios. Previously he worked many years for Deutsche Telekom helping build up its Design department as part of a company-wide transformational initiative to turn the company into a customer focused organisation.  A senior Design leader with a combination of UX & Service Design, Business, Strategy and Proposition development skills. 18 years International experience building, leading and managing high performing & award winning Design teams.

I love the way Design and its associated disciplines have developed over the past 10-15 years or so, The current generation of Designers have had a lot more education and experience to fall back on. But it’s how they evolve, add to, and challenge established ways of doing things that excites me. This nearly always results in exciting new ideas.


Daniel Harvey – SapientNitro  LinkedIn-button

Daniel Harvey

Position: Experience Design Director

Daniel Harvey is Director & Global Practice Lead, Experience Design at SapientNitro in London. Before that he was Executive Creative Director at R/GA in New York City. He’s led groundbreaking work with clients like HBO, NatWest, and Verizon.

His work wins awards at the likes of The Art Directors Club, Cannes, and The One Show. It earns media attention from the likes of Ad Age, The Guardian, and Wired. He speaks and writes about experience design at The Drum, Fast Company, IxDAConference, and SXSW. He mentors startups on his own and alongside Techstars. BIMA has honored Daniel twice in their annual list of 100 digital innovators.

Why are you excited about the YDL Awards? 

I’m beyond excited. I sponsor the new talent program at SapientNitro and I’m always eager to meet the next generation. I look forward to learning a lot from the fresh perspectives.


Jess Butcher – Blippar LinkedIn-button

Jess ButcherPosition: Co-Founder & Director

Co-Founder of Blippar, one of Britain’s best-funded technology ‘unicorn’ scale-ups, currently enjoying rapid ascent as the world’s leading mobile visual-browser – and placed 9th in CNBC’s 2016 list of the the top 50 global disruptive companies (alongside the likes of Uber, AirBnB and Spotify).

The business is currently 300 staff strong across 10 international offices and funded to the tune of over $100M.  Jess is the recipient of numerous female entrepreneur and tech awards including BBC’s Top 100 Women and Fortune’s Most Powerful female entrepreneurs, Jess is a passionate start-up mentor, public speaker and writer on subjects as diverse as women in technology, female entrepreneurialism, digital innovation, digital detox and work-life balance.

What excites you about the YDLAs?

I’m excited to be judging the Young Digital Leaders Awards as I think it’s so important to recognise and reward young talent in digital and to publicise diverse role models for those entering the sector.

Nick Parnell – DF LDN  LinkedIn-button

Nick Parnell

Position: Partner & Head of Client Service

Nick is the Head of Client Service & Partner at DF LDN. A creative agency built for the digital age. DF LDN is part of the Engine group, the UK’s largest independent marketing services network.

Nick works across the agencies biggest and most high profile account including Nestle Purina across Europe overseeing the digital development of brands such as Felix, Bakers & Gourmet. Nick also works as part of integrated agency team that run the full service accounts for Santander and EON.

Prior to joining Engine 4 years ago, Nick spent 6 years at digital agency Grand Union rising from Graduate trainee to board level and shareholder before departing the business on the acquisition by the Full Six network.

Nick was selected on the inaugural Marketing Academy scholarship in 2010 and was named as one of top 30 young business leaders of the future by Marketing Week Magazine.

What excites you about the YDLAs?

One in every three employees is now a millennial so now more than ever we must be looking to the next generation of digitally savvy leaders and the YDLA’s provides an exciting and valuable platform to showcase the best of the best.


Stephen Graham – Deloitte Digital  LinkedIn-button

Stephen Graham

Position: Service Design Lead

Steve is a Service Design Lead with Deloitte Digital currently working across EMEA. Having joined Deloitte Digital UK in 2013 from Deloitte Australia he has a decade applying a design thinking approach to problem solving within innovation, product management, product development and service design.

Why are you excited about the YDLAs? 

I’m excited to be a part of acknowledging the impact and importance of the contributions in the way that competitions such as the YDLA does. The world is changing so rapidly and it is imperative that we listen to and promote the perspectives of young people, this is no more relevant than within the digital space.


Natasha Jackson – Forward Worldwide  LinkedIn-button

Natasha Jackson

Position: Chief Strategy Officer

A customer centric content and digital strategy evangelist with over 15 year’s experience of working with brands to help re-shape their digital presence.  I have worked with major global brands such as Tesco, Virgin, American Express, Honda, Boots the Chemist and the A S Watson Group.

Why are you excited about the YDL Awards? 

I genuinely believe that the most innovative, collaborative and strategic ideas come from the silent heroes in our sector – the young talent in the industry.  I am proud to be involved to recognise and reward this talent.


Andrew Waddell – Proximity London  LinkedIn-button

Andrew Waddell

Position: Head of Client Services

Andrew heads up the 90-strong client service department at Campaign’s Customer Engagement Agency of the Year, Proximity London, as well as being the Managing Partner in charge of several accounts including the agency’s largest digital business, P&G. From building BA’s first microsite in the early Noughties, to winning DMA Gold with P&G and the Facebook Innovation team for the gamified tip-sharing app, Mission Control – over the last 15 years, Andrew has experienced many digital ‘dawns’ as well as a fair few false ones. The constant is the ever-growing opportunity that digital platforms provide for data-driven marketers to create smartly targeted, contextualised content to consumers that drive real behaviour change. Now that’s a reason to get out of bed in the morning!

Why are you excited about the YDLAs?

For anyone involved in talent management, there is little more intoxicating that the combination of fresh thinking  and youthful energy – and I can’t wait to see what the smartest new brains on the block have to say. For those oldies of us who had to learn to ‘get’ digital, the tangential thinking that true digital natives bring to the table is genuinely inspiring.


Adam Mack – Weber Shandwick  LinkedIn-button

Adam Mack

Position: Chief Strategy Officer, EMEA

As Chief Strategy Officer of Weber Shandwick for EMEA, Adam supports the agencies clients where more strategic insight is needed – from research, data analytics and digital channel and content planning through to audience understanding and creative platform development. Along with his team of brand, data and digital strategists, he supports a wide diversity of clients from GSK,  Microsoft and Exxon Mobil to AB Inbev, UNICEF and the Global Steering Group for Impact investment. Previously Head of Strategy at Freuds, he has supported launches and projects ranging from Bono’s Project RED and Eurostar’s move to St Pancras to Sport Relief, #heforshe and EDF Energy’s Olympic sponsorship campaign.

Why are you excited about the YDLAs?

As agency leaders, we all have to have our eye on what’s next and being part of the YDLA judging panel means I get to see the future of our industry. There’s nothing more important or exciting than that.


Andrew Buckman – Open X  LinkedIn-button

Andrew Buckman

Position: Managing Director

Andrew Buckman, Managing Director EMEA at OpenX is responsible for accelerating the adoption of the OpenX advertising platform throughout the EMEA region, with a focus on strategic partnerships, marketing, sales and general operations. Andrew Buckman has more than 18 years of experience in the ad tech industry, with a wide-ranging career including senior management roles at Tradedoubler, Yahoo! and Criteo.

Why are you excited about the YDLAs?

The YDLAs are a great opportunity to recognise up and coming talent and be inspired by some of the new ideas they are bringing to the fore.


Chris Donnelly – Verb Brands LinkedIn-button

Chris Donnelly

 Position: Managing Director

Chris Donnelly is the Founder of Verb, a Digital Agency based in Shoreditch that specialises in building websites and mobile applications for luxury brands. Before starting the company, Chris gained experience in London, Washington DC and New York, in startups, journalism and venture development.

Operating across three main industries, fashion, hospitality and travel, Chris has led large scale digital projects for international brands such as Sunseeker, Tossed Salads and Larsson & Jennings, delivering marketing leading digital propositions.

As an industry expert, Chris regularly writes, speaks and consults on website optimisation, digital marketing and the evolution of the luxury digital market.


Trenton Moss – Webcredible LinkedIn-button

Trenton Moss

Position: Founder and CEO

Trenton started Webcredible with no money, no office, no clients, no contacts… but a lot of drive and determination to help brands sort out their customers’ digital experiences. He’s a recognised pioneer and industry leader in customer and user experience.

As CEO, he’s responsible for leading and driving forward Webcredible’s 3-year plan, clearly communicating it to the amazing Webcredible team, our advisory board and other stakeholders. He’s also ultimately responsible for company revenue targets, as well as maintaining the company’s unique culture of collaboration, trust & empowerment.

Why are you excited for the YDLAs?

I really think it’s critical in today’s environment to foster young talent. The YDL awards are a great opportunity to recognise and support that talent, so we can look not just at their achievements, but also get new ideas from their fresh perspectives.


Elie Adamson – We Are Social LinkedIn-button

Elie Adamson

Position: Head of Client Services

At We Are Social, Elie takes overall responsibility for the agency’s client relationships. Managing the agency’s client services team who work with brands including Google, Netflix, Audi and Adidas, Elie helps We Are Social’s clients to create campaigns and marketing approaches with social thinking at the heart. Elie has 20 years’ experience in marketing, spending six years at digital agency AKQA before joining We Are Social in 2013.



Ivan Palmer – The Social Partners LinkedIn-button

Ivan Palmer

Position: CSO & Founder

Ivan is a response & integrated marketing specialist. Winner of over 50 UK and International marketing awards garnered from a career spanning Writer, Executive Creative Director and Chief Strategy Officer. Ivan formed his own agency Palmer Morrish Patrick in the mid-90’s and became one of the founding board members of the Joshua Agency.

He’s a pioneer of innovative marketing techniques to enable brands to create, manage and measure word of mouth as managed marketing programmes.

Why are you excited about the YDLAs?

Free booze – It’s a long day judging.

Free ideas – We’re not proud.

Free training. There is so much digital practitioners can learn from emerging talent. A whole generation made the mistake of trying to shape digital in the image of what they knew and did – a massive missed opportunity to reinvent the way brands talk with and engage their customers. So it’s down to the next generation to get it right and shift thinking and practice away from ‘mass push intrusion’ towards ‘personal relevant meaningful’ – if they lead, hopefully everyone else will follow.


Rob Holtom – BT LinkedIn-button

Rob 2015 2

Position: Head of Digital Innovation

As Head of Digital Innovation for BT, I’m focused on the technology platforms, skills and culture needed to deliver digital transformation.

I was at Sky at the origin of the interactive TV industry, delivering many ‘firsts’ including the first integrated interactive TV viewing upgrade capability for Sky customers. I also oversaw the redevelopment of the end-to-end sales process for Sky online, significantly increasing its e-commerce effectiveness.

While at BT, I have been responsible for the complete redesign of the portal and developing BT’s online content strategy; as well as scouting innovative technologies and services from the global nerve centre of innovation, Silicon Valley.

My particular passion is for championing change and transforming engrained business practice, with an emphasis on the power of agile methodologies.

Why am I excited…

One of the distinguishing characteristics of digital is that its technologies have been readily-accessible, allowing the nimblest startups to compete with industrial behemoths on the same terms. A similar dynamic is seen at the individual level too: digital skills and an accompanying mindset are available to all people – irrespective of their age, actually – such that they can have a hugely transformative effect on organisations and even entire industries. I’m looking forward to seeing how this opportunity has been grasped by those in the early stages of their careers.


Zoe Kelleher – Webcredible

  PositioZoe-3802-320pxn: Managing Director

About me
I’m the managing director at Webcredible, a London-based UX agency. As well as having responsibilities for the management of the company, I work with clients to understand digital & business challenges and to see how we can support this through UX consultancy & knowledge sharing . I absolutely love my job for many reasons – the fantastic collaborative environment in which we work, genuinely great colleagues & clients, and fun & challenging work. No two projects are ever the same and there’s rarely a user-centred project where you don’t learn something new or get a new perspective on things.

I’ve worked in digital for over 15 years, mainly agency side. I’ve made my way across many disciplines including training, digital marketing, UX, web development, digital PM and client services. It’s fair to say I love all things digital and everything it brings to our lives. And I’m delighted to be now working back in UX and being part of designing fantastic experiences for users that really work for businesses too. It’s an exciting space to be in.

Why I’m excited about the YDLAs
We’ve recently run a programme to select some interns to work at Webcredible. The final part of the process was to hold a design jam at our offices for the short-listed candidates. We split them into two groups and gave them a problem to research and to design a solution. The energy was incredible and the candidates produced some amazing & very exciting work. This is why I’m excited about the YDLAs – there is so much great young talent work out there and I’m delighted to have the opportunity to support the recognition of this. It will also be the first judging panel I’ve been part of – looking forward to reviewing great things and meeting new people!


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