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Digital Careers

The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working with a tech based company whose SaaS is used to help salespeople close deals. They are a sales management business which is designed to help small sales teams manage processes. They work with some of the most well-known brands globally and have over 300 employees in 4 countries.

The Role:

My client is looking for a Product Marketing Manager to help increase market-product fit by refining customer messaging. This role will be very much focused upon customer acquisitions and how you target potential customers.

The responsibilities of the role:

  • You will be responsible for developing a message that makes the business product stand out for competitors.
  • You will build a process for testing and improving the customer communications to ensure demand for the product.
  • You will conduct marketing segmentation to produce marketing key to each customer
  • You will refine how the business introduces plans and core features
  • You will work closely with research and sales staff to ensure full understanding of the customer base and the language used in the industry
  • You will set up training sessions alongside guidelines to ensure wider marketing, sales and product teams are conveying the same messages

Experience and skills:

  • Ideally 3-4 years’ experience in a Product Marketing role focused upon conveying customer messages in a B2B start-up or growing tech company
  • Ability to understand and consolidate customer data and insights into a clear marketing proposition and strategy
  • A track record of developing messaging materials for marketing, sales and other marketing teams
  • A desire to put the customer first and understand their behaviour
  • Outstanding written and verbal English (other languages a bonus!)

 The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

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