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Digital Careers

The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working with a global investment management organisation who have operations in 20 countries and manage £1Trillion worth of assets for clients. They have over 7,000 employees and are looking to grow the digital distribution which has brought CRM, marketing and tech together.

The Role:

My client is looking for a highly experienced B2B Paid Traffic Specialist to help them achieve the inbound marketing team’s objectives. This role will encompass operating and executing on all paid platforms such as Google PPC / Retargeting / Display, Double Click, paid Social Media platforms, and any other platform experience you can bring to us to help us generate quality traffic.

The responsibilities of the role:

  • Work with the Inbound Marketing team to generate a high volume of targeted paid traffic campaigns
  • Ensure that you are meeting KPI’s which for this activity there will be three:
    • Cost of traffic
    • Quality of traffic (can we sell to it)
    • Engagement of traffic (measured by the time a visitor spends on the page)
  • Ensure the reporting of the above KPI’s is transparent across our team and business
  • Consistently generating new ideas to generate traffic. To do this you will split your time so that you can test a pipeline of new ideas to find value
  • You will help us focus on our goals:
    • Generating leads from existing or new clients
    • Generating sales online
    • Doing things quickly (speed-to-market)
  • Act as a champion to promote our mind-set which is:
    • Speed-to-market
    • Being positive
    • Fostering positive change
    • Being different from financial services
    • Having an attitude of “I can do anything with digital”

 Experience and skills:

  • First and foremost, you will be a total paid traffic specialist
  • Experience in another B2B paid traffic generation role not within financial services experience. You should be able to demonstrate your experience running successful paid traffic generation campaigns
  • Proven strategies to measure traffic quality (for example is this traffic from a business I can sell our products too?)
  • Years of experience and expertise at setting up and managing campaigns as well as platform operating experience using the following (at a minimum):
    • Google PPC platform
    • Google Double Click (would be an advantage)
    • Paid Social Media platforms (In-particular LinkedIn)
    • Any other platform experiences you can bring to the table would be a massive advantage
  • Highly proficient at using quantitative methods to measure your activity
  • Experience using Google Analytics or conversion code to measure the goals of paid traffic on our website
  • The ability to start a paid traffic programme from beginning right through to execution
  • A solid understanding of inbound marketing methodology
  • A solid understanding on how Marketing Automation / Lead scoring is used by inbound marketing teams to generate leads
  • You will be able to demonstrate that you are progressive in your approach to generating traffic
  • You will need to be proactive

  The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

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