Must speak fluent English as well as French, German or Italian
The Organisation:
Digital Careers, part of the Digital Recruitment Company is currently working with a global investment management organisation who have operations in 20 countries and manage £1Trillion worth of assets for clients. They have over 7,000 employees and are looking to grow the digital distribution which has brought CRM, marketing and tech together.
The Role:
| Joining a newly created digital team consisting of 40 hand-picked individuals from Digital Marketing, Technology and the CRM function. Main responsibilities will be to; generate leads from existing or new clients, get people to invest into the clients funds digitally by using technologies such as web-chat and to use digital to give clients and visitors a better, faster and more accessible service. |
| The responsibilities of the role:· Communicate with the product marketers, fund managers and investment writers to translate information into social media content for distribution through Social Media and other online channels· Use Social Media platforms to launch and target content marketing campaigns
· You will execute the distribution of the content using Social Media and other platforms, therefore it is important you have experience of these platforms – LinkedIn · Helping the inbound team produce content for PPC, banner adverts or articles for blogs ect… · Meet a weekly target for curation of articles · Generating leads from existing or new clients · Generating sales online · Doing things quickly (speed-to-market) · Act as a champion to promote our mind-set which is: · Being positive · Fostering positive change · Being different from financial services · Can do attitude
Experience and skills: · Experience using, creating content for and distributing content across social media platforms including LinkedIn · Experience working for a large news or content company · Used to working under pressure · Able to deliver content to a B2B professional audience · You will be a total financial content curation expert and have demonstrable experience of writing and curating content to fit multiple web formats for example: o PPC adverts o Web pages o Campaign landing pages o Social media platforms (LinkedIn and Twitter) o Email campaign (writing in the templates) · You will have worked with multiple web formats such as the following: o Textual articles and content o Video o Infographics o And anything new you can bring to the table · Demonstrable experience taking complex, internal only content from the product marketing team and chopping it down into formats anyone can understand (from private to professional investors) · You will be able to demonstrate how you have used online metrics to help you assess engagement on the content you curate · You should be able to understand the theory of inbound marketing and how content is the fuel that keeps the machine running to generate traffic and leads
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Benefits
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