Why is Digital Marketing such a Great Career Path?

Why is Digital Marketing such a Great Career Path?


As we know, increasingly companies are tweaking their marketing away from traditional methods and towards Digital. Many are hiring Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an amazing career choice for out-going, busy people. Here we look at all the aspects of why it’s such an amazing career; always changing, always busy, always interesting and with great long-term prospects.

Always progressing and moving with time


Technology is always evolving, whether it’s the latest iPhone, App, Social Media platform or Robot (yes, really!) and with each new technology that comes out, you have to keep up to date! Digital Marketers are often at the cutting edge of these trends, adapting to new strategies frequently as new best practices and technologies make the job a constant revelation.


                Your work day will never be the same and can even be completely different from one year to the next, so what you learned at university might not even be applicable in a year or two to come after.

There’s so many different styles of marketing that you can incorporate into your work schedule:

  • Email Marketing
  • Search engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Inbound Marketing
  • Analytics
  • Copywriting
  • Web design and Development
  • Advertising

All these mean is basically you can never get bored with your job. You can focus on one sector for a while, then move on to develop your skills in another, and soon enough be an expert in many different areas, you can choose what you do!

Street Smarts

Digital marketing is one of those careers that require street smarts.  The use of Social Media in your job means that you have to be aware of what is going on in the world, and be able to communicate with people.  It’s all well knowing exactly how something works, but knowing how to address it and how to interpret the outcome is the most important aspect of the role.

Well Published Industry


Digital marketing revolves around content, and this makes it one of the most spoken about careers in blogs, with people always updating new strategies to use, new apps that could benefit you and how the career path is changing. With the industry being so published, you’ll never struggle when content curating.



Will never be out-dated


Digital Marketing is a naturally evolving industry.  More and more companies are moving their marketing to digital and there are great long term prospects. With technology changing and getting more advanced, this just means that the job role will change with the new technologies that are being released frequently, and it can never go out of date. You’ll have to keep up to survive though.


What do you think are the best parts of a Digital Marketing Role? Let us know on twitter @digireccomp – If you’re currently looking for a role in Digital Marketing also get in touch with us on twitter.

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